Thursday, 27 January 2011

The Liverpool Echo


This is the front cover of a local paper in Liverpool, more specifically it is about the sport in Lioverpool, it therefore links to my idea of the local newspaer in Southend. This page consists of ...

  • a small image
  • a red background linking to Liverpool Fc's colours
  • A masthead
  • A price tag
  • A column of text
  • A big (in terms of font size) headline
  • A filler 
What I like about this page from the newspaper is the fact that there is very little white space or space that has been left withought being filled by a column of text or an image. It uses the colour red well, linking in with the team colours of Liverpool FC of which the article is about, which is seen even clearer by the use of the Liverpool FC logo situated in the middle of the page. The masthead is slo very clear and thew blue background behind the word "Liverpool" stands out as the blue contrats against the red background throughout the remainder of the page. Though there is only one colum of text, it is clear to the reader what the newspaper is all about, you can clearly see the words "Liverpool" and you can see the Liverpool logo as well as the use of the word "Red's", Liverpool's knickname. The disadvantages of this newspaper is that there isn't a great deal of information as there is only one column of text, the red background and the headline "NESV GET REDS!" is probably prodeuced in a font that is slightly tobig, if it were a few sizes smaller then the editors could have possibly produced a second column or a second article to draw the readers attention whilst also being infromative and interetsting. The advert at the bottom of the page as well is probably a little to big, it covers about an eighth of the page and widens to each margin to the bleed. This space could be used for another article, a further image or an extra column of text. The masthead is also a little to small as the masthead is one of the first things that a reader or a passer by will look at, if it doesn't grab there attention then they won't stop and look at it, therefore with a larger masthead they could achieve mopre people looking at the newspaper and so could make more sales of the newspaper. Another problem is that the target audience is those who are living in Liverpool or are a supporter of Liverpool FC. Thereofre the target audience was limited, if they had some information on other aspects of Liverpool or other football teams in Liverpool such as Everton and Accrington Stanley, then they could achieve a larger audience.

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