Liverpool Echo Masthead

This is the masthead of the Liverpool Echo, below is a table of what are the advantages as well as trhe disadvantages of thee masthead, concentrating on aspects such as colour, size, presentation as well as whather or not it grabs attention to a passer by or reader.

The Liverpool Echo

This is the front cover of a local paper in Liverpool, more specifically it is about the sport in Lioverpool, it therefore links to my idea of the local newspaer in Southend. This page consists of ...

• a small image
• a red background linking to Liverpool Fc's colours
• A masthead
• A price tag
• A column of text
• A big (in terms of font size) headline
• A filler 

What I like about this page from the newspaper is the fact that there is very little white space or space that has been left withought being filled by a column of text or an image. It uses the colour red well, linking in with the team colours of Liverpool FC of which the article is about, which is seen even clearer by the use of the Liverpool FC logo situated in the middle of the page. The masthead is slo very clear and thew blue background behind the word "Liverpool" stands out as the blue contrats against the red background throughout the remainder of the page. Though there is only one colum of text, it is clear to the reader what the newspaper is all about, you can clearly see the words "Liverpool" and you can see the Liverpool logo as well as the use of the word "Red's", Liverpool's knickname. The disadvantages of this newspaper is that there isn't a great deal of information as there is only one column of text, the red background and the headline "NESV GET REDS!" is probably prodeuced in a font that is slightly tobig, if it were a few sizes smaller then the editors could have possibly produced a second column or a second article to draw the readers attention whilst also being infromative and interetsting. The advert at the bottom of the page as well is probably a little to big, it covers about an eighth of the page and widens to each margin to the bleed. This space could be used for another article, a further image or an extra column of text. The masthead is also a little to small as the masthead is one of the first things that a reader or a passer by will look at, if it doesn't grab there attention then they won't stop and look at it, therefore with a larger masthead they could achieve mopre people looking at the newspaper and so could make more sales of the newspaper. Another problem is that the target audience is those who are living in Liverpool or are a supporter of Liverpool FC. Thereofre the target audience was limited, if they had some information on other aspects of Liverpool or other football teams in Liverpool such as Everton and Accrington Stanley, then they could achieve a larger audience.

Masthead- Evening Echo

Pro’s of Masthead	Con’s of Masthead
Colourful-stands out and attracts reader	Bit boring
Large Typeface- Stands out	Does it stand out over other mastheads?
Two contrasting colours- makes it stand out even more	Easy and quick to produce
Bright colours- makes the newspaper seem friendly and a respectful newspaper	Not a lot of thought about how to make the design different/ more interesting-just text
Dark Blue-link to evening(night/dark)

Exisiting Newspapers- The Evening Echo

This page of the "Evening Echo" newspaper, consists of the following conventions of a newspaper;

• Masthead
• date of when the newspaper was published
• Price tag
• strapline
• Headline
• Large image in terms of pixels-takes up a lot of page
• Gutters
• text written in newspaper form- columns
• Byline-authors name printed at the beggining of the article
• Barcode
• Jump-article continuing  from one page to another
• Bleed-illustration filling more than one margin
• A filler-stories or advertisements used to fill spaces where needed

The very first page of the "Evening Echo" as seen above, consists of one main story and two smaller ones, each roughly three columns, but only has an image for the main story, in fills in the remaining soace with an advert, which they could've used to place an image for the other two articles. There is very little space for any more images or text. The masthead as well as the image are fairly colourful and stand out, which may draw the attention of a psser by, which is the aim of the colour, it has lots of information and so seems reliable, and as a reader you get the impresion that the information that they have collected andwritten in the articles is given to the newspaper via a reliabel source, and so makes the information ore realistic and trustworthy. The main headline is written in a large font size, and is written in a bold typeface, this makes it stand out above the rest of the newpaper, and the fact that it uses statistics ("1,100") make the article seem more reliable as it is specific. Other parts of the newspaper are written in a bold typeface which makes it not only stand out but informs the reader that the information is important.

Quality

Here is a good example of a picture, of which its quality isn't as good as I would like to be. This is part of my learning curve as i have learn't that I really have to concentrate on every single piece of artwork that i create before trying to import it on another file.

Improving Work

I applied a stroke and a drag shadow on my work thus creating an improved quality and image which makes my work look more professional.

On my poster I made the image opaque as seen on the right hand side (opacity 70%), this allows me to put text over the image making both the text and the image stand out, this is the desired effect that I have gained from making the image opaque.

Second Page of Newspaper- working progress

After roughly half an hours work, this is the second page of my newspaper.

This is the completed second page of my newspaper called "The Seasider".

First page of Newspaper

This is the finished front page of my newspaper. The font of my masthead is written in Helvetica Neue font which is a Sans serif font, I chose this font because it is a lot bolder and stands out more. The body text is written in the font Times which is a serif font, the reason as to why it's not written in a sans serif font is because the body text isn't supposed to stand out as much compared to a masthead.